True Religion Opens New S

VERNON, Calif. -- True Religion Apparel, Inc. (Nasdaq:TRLG) today announced the opening of a new branded retail store in the Upper East Side in New York City. Located at 1122 Third Ave, the 1,400 square-foot branded store will offer shoppers the entire True Religion branded collection for men, women and kids, including its signature denim styles, its expanding sportswear line including knits and wovens, and a full range of licensed product, such as footwear, swimwear, headwear and handbags.

Located in the heart of the Upper East Side, this new store is in one of Manhattan's most affluent and densely populated neighborhoods. The store is within walking distance of Bloomingdales flagship store, as well as several other premier retailers such as Scoop, Sephora, Molton Brown, and Lucky. This store will complement True Religion's existing SOHO store location. True Religion has announced lease signings for two additional branded stores in Manhattan including Time Warner Center and Union Square scheduled to open in Spring of 2008 and Summer of 2008, respectively.

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"The Upper East Side is recognized as being one of the relica rolex premier shopping districts in the country," said Jeffrey Lubell, chairman and chief executive officer of True Religion Apparel, Inc. "We believe our expanding product offerings of premium denim and non-denim sportswear will resonate well with the fashionable Upper East Side shoppers."

"New York City has always been a top market for the True Religion brand, and, with the desirable demographics of the Upper East Side, we are confident that our newest store will perform extremely well," said Michael Buckley, president of True Religion Apparel, Inc.

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based premium aspirational brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high quality distinctive styling and fit in denim, sportswear, and licensed products, may be found in premium department stores and boutiques in 50 countries around the world, including the
embroidered patches United States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China. For more information, please visit .

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason


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bolingseo 发表于 2010-1-28 14:5:11

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